Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results, often referred to as natural or organic results.

The higher ranked a site is on the search results page, and more frequently a site appears in the search results list, the more visitors and therefore customers it will receive.

You IT uses SEO in its internet marketing strategy, taking into consideration how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site on other web platforms to increase the number of inbound links, is another important SEO tactic.

Mobile device search has now surpassed desktop PC searches. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.

You IT will use various tools at its disposal with the primary goal of ranking your business on the first page of Google for certain search terms.